Exhibition
Prawita Karya and SJEC at the Indonesia Lift & Escalator Expo 2016
Prawita Karya exhibited with SJEC at the second Indonesia Lift & Escalator Expo at JIExpo from 27 to 29 July 2016, on a double-height stand built around a working escalator and a lift car.
- Venue
- Jakarta International Expo (JIExpo), Kemayoran
- City
- Jakarta
The double-height Prawita Karya and SJEC stand at JIExpo in 2016, with a suspended SJEC sign above a working escalator and a lift car
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The stand
The stand was Prawita Karya's own, under the SJEC mark: a double-height structure with a full escalator running through it, cut away so the truss, step chain and drive were visible, and a lift car with its operating panel alongside.
Showing an escalator in section rather than a rendering of one is a decision about audience. The people worth talking to at a lift exhibition are the ones who want to see the chain.
The projects on the wall
The stand listed work rather than claims. Mall CBD Ciledug in Tangerang was the largest of them — 24 escalators, 20 travelators and 5 elevators in one building, still the biggest escalator and travelator package Prawita Karya has installed anywhere. Alongside it were Tera Apartment Tamansari in Bandung and Pop Hotel Pasar Baru in Jakarta.
The branding on the fascia dates the photograph as clearly as the projects do: PT. Prawita Karya, General Trading — Contractor. The company has been through a rebrand since, but the escalators at Ciledug are the same escalators.